DESIGN MANIFESTO

THE 75 RULES

1. Propose a reversal of priorities in favour of more useful and democratic forms of communication

2. Differentiate between the Artist and Craftsman

3. language transcends design


4. Aesthetic is directly proportional to Product efficiency

5. Fight against discrimination

6. Creators cannot always follow a standard routine


7. Beauty is the eye of the beholder

8. Overthrow inhuman systems

9. Clarity is key

10. Tangible figments transfer to human sense of sight

11. Institutionalized design has decision making power

12. Stop subjecting your art to a mass media aesthetic and think about the third world

13. Human relationships code new behavior and generate new themes of culture and imagination in society.

14. Respect relationships between spirit and matter

15. Censorship negative representation of people of color, minorities and the promotion of violence

16. However no censorship on expression, identity and creative freedom

17. Fight against the stereotypes

18. Stop badmouthing social media and technology, instead use it to your advantage to make the world a better place.

19. Integrate theory, history and research, a well read designer is a better designer.

20. You need to care about politics as a designer

21. Refuse to design for the sake of commercialization and capitalism.

22. Art appreciators over corporate stakeholders.

23. But be careful, designers can also be corrupt.

24. You are sailing into the future on a sinking ship if you keep up with the mass continuation and distribution of unsustainable products

25. Say goodbye to Net Neutrality

26. Humans have meaningful relationships with their art only they can sometimes see. .

27. Artists are categorized as an individualistic society"

28. Release yourself from romanticizing nostalgia and ancient meaningless traditions
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29. No more ‘Art for Art’s Sake"

30. Rethink your priorities

31. No brands without meaningful branding. No luxury strategies. No premium pricing
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32. Universal and sustainable design principles change the world

33. Expressing self identity gives personal voices to desig

34. Avoid arbitrary randomness. Difference should have a reason.

35. The process is the main learning strategy

36. Failure is literally the key to success in design

37. Believe in the attention span theory, where value is directly proportional to the amount of attention you give it.

38. Sometimes its not just about how cute it looked on Pinterest

39. Innovation does not always have to feed capitalism

40. Industries need to listen to the opinions of today’s generation

41. Small scale industries are important for art

42. Analogue culture has become the exotic

43. Better design is infinite

44. Designers need to own up to their actions

45. Bye to Beatrice Warde

46. Explore, understand and consider

47. Useful projects can help everyone

48. Put your mind to design

49. Take risks

50. Don’t lose hope in this materialistic world

51. What is the aim of your art?

52. What is the relationship between your art and you?

53. You can stop overlooking the unfair with your designs

54. You can be inspired by the littlest things

55. New solutions to a new crisis

56. Narratives are component to design

57. Use your imagination

58. Follow a few steps

59. Design legitimizes marginalized activities?

60. Follow a few steps

61. Fight for it

62. Revolt against the syphilitic political structures

63. Design is a tool for enlightenment

64. Creativity isn’t linear

65. Make sure you’re art does not feed the evil

66. Rethink Flagship Store

67. Follow the cliche path of your dreams sometimes

68. Rethink organizational intentions

69. You can actually change the world by choosing what brands to buy.

70. Rethink why you’re making what you’re making

71. Don’t design for free

72. Design tells

73. Don’t be greedy, the world is dying because of poor design.

74. Design is capable of creating and experiencing new dimensions

75. As a designer rise to conquer and rage against the dying of light.
1. environment 2. social 3. technological
We, the undersigned, are graphic designers, photographers and students who have been brought up in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable means of using our talents. (1)The first things first manifesto. There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman.(2)Bauhaus Manifesto- Walter Gropius. Language is more than just an acoustic wave motion and the mere means of thought transference (3)Topographie Der Typographie- El Lissitzky 1923. The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. (4)10 principles of good design- Dieter Rams. Doing reading/seeing/hearing cool things that validate and challenge us can help us gain the strength and sense of community that we need in order to figure out how bullshit like racism, able-bodieism, ageism, speciesism, classism, thinism, sexism, anti-semitism and heterosexism figures in our own lives. (5)Riot Grrl Stay up late. Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world . (6) 10 principles of good design- Dieter Rams. Add pleasure to the work itself, which would otherwise be painful and disgustful (7)The Arts and Crafts of to-day - William Morris We are with those who seek to overthrow of an old and inhuman system within which you, worker in the city, move the wheels of industries, weave the cloth, and create with your hands the modern comforts enjoyed by the parasites, while your own body is numb and cold (8)Manifesto del Sindicato de Obreros Tecnicos, Pintores y Escultores, 1922 Communicate in its most intense form (9)The Arts and Crafts of to-day - William Morris The real world becomes real images, mere images are transformed into real beings ­­ tangible figments which are the efficient motor of trance like behavior (10)The society of the spectacle The design disciplines must forcefully articulate, make visible and emphasise the design message in order to influence both public and private decision-making (11)Design Strategies for Local Development Artists have for a long time been heading for ghettos, whether rich or poor. Other people have been subjected to a major mass-media aesthetic — or for the most underprivileged — to its leftovers. Our Western society is working at two different speeds. For the minority, a world of calm has come into being in which design means authentic quality. Art can be part of every life. It is a world in which a materialised and human reality can develop. (12) Scandanavian Design Council Manifesto The ecology of human relationships and the potential for producing new codes of behavior, will become one of the great themes for the culture of project and imagination (13)The social role of a graphic designer Consider all aspects of human settlement including community, dwelling, industry and trade in terms of existing and evolving connections between spiritual and material consciousnes (14)The Hanover Principles Moral and ethical issues relating to depictions of unnecessary violence in the media, especially TV, drugs, and stereotypical representation of women, blacks and other minorities. (15) The Viewers Declaration of Independence We are creating a world where anyone, anywhere may express his or her beliefs, no matter how singular, without fear of being coerced into silence or conformity (16)A declaration of the Independence of Cyberspace Stereotypical portrayals misrepresent all of us and stigmatize those who are the most vulnerable. (17)People's communication charter text In 1914, the lamps went out all over Europe. Life during the rest of the twentieth century was like crouching under a rock. But human life is not required to be like the twentieth century. We must engage with technology in a new way, from a fresh perspective. The arts traditionally hold this critical position. (18)The Manifesto of January 3, 2000 Emerging technologies (e.g. augmented reality, the smartphone, and social media) have broadened the way that designers communicate to include intersensory expression. Integrate theory, history, criticism, research, and management to increase the production of design knowledge in order to enhance . (19)Icograda Design Education Manifesto Every time you talk, every time you buy something, every time you apply certain principles (conscious or unconscious or whatever), you make a political statement. It is a problems when graphic designers say, 'I'm not into politics,' or, 'Politics bother me,' or, 'I'm not interested in it’. Creating is political, being an artist is political. (20)Socialist designers manifesto We refuse to create design that furthers the creation of a global corporate monoculture. (21)Designers against monoculture manifesto Customer collaboration over contract negotiation (22) Agile Software Design Manifesto Design is not an innocent practice. Designers are wicked. (23) Triangular Design Manifesto The enigma is this: If our property can be infinitely reproduced and instantaneously distributed all over the planet without cost, without our knowledge, without its even leaving our possession, how can we protect it? (24) The Economy of Ideas We will organize to prevent Microsoft and others from pushing through hardware-level monitoring devices that will prevent users from having control of their own machines and their own data (25) Free Culture Manifesto The things that people have made themselves have magic powers. They have hidden meanings that other people can’t see. (26) Draft Craft Manifesto In our increasingly individualistic society the call for solidarity, the ‘we’ feeling is continually growing stronger (27) The Public Role of a graphic designer
My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. (28) Karimanmaifesto But at this cultural inflection point, we need to do more than create niche products and art pieces. We need to do more than play corporate catch-up or throw our hats into the ever-enlarged PR ring of greenery. We need to stimulate mass change (29) The Designers Dilemma Manifesto The proportion of a solution needs to balance with its problem: we don't need a battery-powered pooper scooper to pick up dog poop, and we don't need a car that gets 17 MPG to, well, we don't need that car, period. We have to start balancing our ability to be clever with our ability to be smart. They're two different things (30) 1000 Words: A Manifesto for Sustainability in Design We embrace the realm of added or speculative value that is attached to objects. It is not the objects themselves, but the values inhabiting them that are fundamentally reshaped or reinvented (31) White Night before a Manifesto- Metahaven Human-centered design thinking, when rooted in universal and sustainable principles, has the power to fundamentally improve our world (32) KYOTO DESIGN DECLARATION 2008 Stable self-identity is here as much a necessary precondition of evolution as it is in the case of organic life. (33) Parametricism as Style - Parametricist Manifesto Don’t be too random without any purpose (34)Conditional Design Manifesto Making repairs is good for the imagination. Using new techniques, tools and materials ushers in possibility rather than dead ends (35) Platform 21: The Repair Manifesto Failure counts as done. So do mistakes. (36) The Cult of Done Manifesto All the candy for the human brain — haiku, ringtones, bumper stickers — would be priced like the luxuries that they are. IF YOU want people to read your book, then you have to read books; if you want people to buy your book, then you buy books. Give your attention to the industry of your choice. (37) A Short Manifesto on the Future of Attention Do not glorify Aesthetics (38)Information Visualization Manifesto by Manuel Lima Let’s face it. “Innovation” feels like a relic of the industrial era (39)The Awesomeness Manifesto If media companies want to continue to exist, they must understand the lifeworld of today’s users and embrace their forms of communication. (40)The Internet Manifesto We have already understood: We, the music, DJ, art, theater and film people, the small-cool-shops-operators should provide ambience, aura and recreational value without which an urban location would no longer be globally competitive. We are welcome (41)The Internet Manifesto Virtual experiences have replaced human touch. Analogue culture is now the exotic. (42) Anti Design Festival Manifesto There's never been a better time to be a designer because there is so much in need of better design. (43)THE GLIMMER MANIFESTO No designers can excuse themselves from taking responsibility (44)The Role of Design in the 21st Century We step on your crystal goblet of typography at the marriage of liberty and design. The delicate crystal goblet of modernism cannot contain the volume and passion of our humanity. (45)The Post Typographic Manifesto We step on your crystal goblet of typography at the marriage of liberty and design. The delicate crystal goblet of modernism cannot contain the volume and passion of our humanity. (46)A draft manifesto for an open Internet of Things Every project must be useful and good for the world (47) A manifesto for creative professionals I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind (48)Discourses on Art, Sir Joshua Reynolds, 1769-1790 Courage, boldness, and rebellion will be the essential elements in our poetry. (49) AThe Founding and Manifesto of Futurism, FT Marinetti, 1909 Our minds, which are even now only just awakening after years of materialism, are infected with the despair of unbelief, of lack of purpose and ideal. The nightmare of materialism, which has turned the life of the universe into an evil, useless game, is not yet past; it holds the awakening soul still in its grip. (50) Wassily Kandinsky Concerning The Spiritual In Art Is the aim of art to make money and cajole the nice nice bourgeois? (51) Dada Manifesto by Tristan Tzara Our Art is the friendship between the viewer and our pictures (52) THE TEN COMMANDMENTS ACCORDING TO GILBERT & GEORGE We undermine the idea of a mainstream narrative by revealing the understory, the subtext, the overlooked, and the downright unfair. (53) Guerilla Girls Manifesto Listen to music and be inspired (54) THE STUCKISTS (est. 1999) It is a mistake to think that there is just an economical crisis going on. This is first of all a cultural crisis that manifest itself thought the economy. Culturally the crisis has started a long time ago, we all saw it coming. Now it is evident to all, since our economic model is also in evident collapsing. We need to think a new world. We need to build new relations between people and things. To do this, we need a new avangard (55) Manifesto and a Santa Letter Design needs to be recognised, narrated, historicized and represented (56) Urban Narrative: a Manifesto @ squidproject.net Design is a fragment of a concrete utopia (57) Triangle Design Manifesto Imagine, experiment, create, develop and learn (58) Manifesto for creative profuction and design It is interesting to speculate about how theories of authorship can serve to legitimize marginalized activities like design and how authorial aspirations may actually end up reinforcing certain conservative notions of design production; notions that might actually contradict the stated goals of the budding designer/author. (59) Graphic Authorship by Michael Rock Ethical design is thoughtful and accommodating; not arrogant or demanding (60) Ethical Design Manifesto We will glorify war—the world’s only hygiene—militarism, patriotism, the destructive gesture of freedom-bringers, beautiful ideas worth dying for, and scorn for woman. (61) The Manifesto of futurist women It has been white, male, usually middle to upper class, and overwhelmingly heterosexual. As women artists we are in deep revolt against this rotting art just as we are in revolt against the syphilitic political structures that damage us and endanger world peace. (62) Feminist Artist Manifesto Recognise that art is a powerful tool, a language that can be used to enlighten, inform, a guide to action. (63) VIEWS AND INTENTIONS: A POLITICAL ARTIST MANIFESTO by Emory Douglas Recognize that creativity isn’t Linear. So moments of magic can come from anyone, anywhere and at any time. (64) Ready2spark Manifesto Suppose an artist were to release the work directly into a system that depends on reproduction and distribution for its sustenance, a model that encourages contamination, borrowing, stealing, and horizontal blur. The art system usually corrals errant works, but how could it recoup thousands of freely circulating paperbacks (65) Dispersion (2008) Seth Price In the class society of images, cinema takes on the role of a flagship store. In flagship stores high-end products are marketed in an upscale environment. More affordable derivatives of the same images circulate as DVDs, on broadcast television or online, as poor images" (66) In Defense of the Poor Image(2009) We strive to change minds, touch hearts and move markets. Our passion is to transform ideas into realities (67) Frog Design Great organizations are driven by purpose not just profit, they grow relationships not just transactions. And they thrive through movements, not campaigns (68) Brains on Fire Manifesto As first world consumers. We have tremendous power. What we collectively choose to buy. Or not to buy. Can change the course of life and history on this planet. (69) The Red Manifesto We’re anti nonsense. Everything we make is functional." (70) Our Design Manifesto We are creatives. Nothing exists until we give it permission to be, and never again will our work be displayed in ganky uninspired portfolios. We are iconic. (71) Iconify We believe in the power of diversity, we believe that life is seriously fun. We believe that words, pictures, and sounds tell incredible stories (72) Brand 33 Manifesto Bigger better and faster have taken the wheel and spun us out of control. We’ve been seeing melting glaciers, banishing bee colonies, and devolving the human race into a rat race (73) Simple Shoes Manifesto It creates worlds within worlds, giving access to the unseen psychological realities that we inhabit. (74) The Stuckiest Manifesto We are lovers of type and color, of design and form, of white space and balance. We are fighters, our friend and foe, the vast empty space mocks us every time, but each day we rise to conquer, and fiercely attack it with shapes and forms and ideas that will never sit still we imagine and know not how to stop always dreaming, always thinking climbing higher on a ladder which we both climb and build up at the same time a ladder that started here, by lovers of the craft (75)The Art Directors Club